Distribution Strategy Essay

Introduction The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald’s fast-food restaurants in Australia. In other words, the aim is to discuss McDonald’s distribution channel, the way this fast-food restaurant gets its products to the market. Nonetheless, this presentation will demonstrate that McDonald’s distribution strategy is effective in many cultures. In the theory of marketing mix, place (distribution) determines where the product will be sold and how it will get there. In fact, McDonald’s is the leading global foodservice retailer, with more than 30,000 local restaurants serving nearly 46 million people each day in 121 different countries. Approximately 80 percent of all McDonald’s restaurants worldwide are owned and operated by independent franchisors. Furthermore, at the essence of place decisions, Kotler (et al., 2001, p. 513) claims that, â€Å"retailers, particularly image fast foods chains often state their seven P’s of marketing to be, that is location, location, location, location, location, location and location.† Hence, a retailer’s location is the key to attracting customers. The costs of the building or leasing facilities is a major factor on the retailer’s profits. Thus, site location decisions are among the most important the retailer make (Kotler, et al., 2001, p. 513). Intensive Distribution On the other hand, McDonald’s opened its first restaurant in Australia in December 1971. Today there are more than 690 restaurants throughout Australia and serving in excess of one million customers per day and employing over 55,000 staff. Therefore, you can find them everywhere in Australia, where some of the McDonald’s are open 24 hours per day which satisfy people’s needs and wants, especially for exists their hunger. This kind of distribution strategy is called â€Å"intensive distribution†, means marking the product available for sale through all possible channels of distribution. As defined by Kotler (et al., 2001, p. 487), â€Å"intensive distribution is stocking the product in as many outlets as possible.† In addition, this strategy must be designed to reach the consumer wants at  anytime and anywhere. Vertical marketing network (VMN) Furthermore, to quote Kotler (et al., 2001, p. 482), a franchise organization is â€Å"a contractual vertical marketing network in which a channel member called a franchisor links several stages in production-distribution process†. McDonald’s has adopted the service-firm-sponsored retailer franchise network, in which a service firm licenses a network of retailers to bring its service to consumers (Kotler, et al., 2001, p. 482). Nevertheless, McDonald’s caters to a large consumer market with varying tastes and thus cannot afford to introduce products without familiarizing itself with provincial preferences in food. For this reason, McDonald’s distributes its products in foreign locations with the help of franchisors who are well aware of what works in their country. Moreover, these franchisors also provide insight to the company on its diverse customers and helps McDonald’s achieve its vision of â€Å"being the world’s best quick service restaurant experience.† In brief, this is an extremely intelligent distribution method since it helps in providing people with the kind of products they desire, maintaining the franchise reputation worldwide. To encourage repeat customer visits, McDonald’s are intensifying the efforts to ensure the restaurant interiors and exteriors are clean and welcoming. Moreover, McDonald’s intends to regain the status as the gold standard for clean restaurants. Furthermore, McDonald’s are giving the business a fresh edge in many places by rebuilding, renovating and re-imaging the restaurants. The experiences in Australia demonstrate that doing such can result in improved sales and profitability. McDonald’s ensures consistent products by controlling every stage of the distribution. In addition, regional distribution centres purchase products and distribute them to individual restaurants. On the other hand, when designing its channels, a company needs to consider competitors’ channels. Yet, it may want to compete in or close to the same outlets that carry competitors’ products (Kotler, et al., 2001, p. 486). Thus, food companies  want their brands to be displayed next to competing brands. Meanwhile, McDonald’s adopted this setting channel objective as a view and therefore wants to locate near KFC. On the other hand, McDonald’s uses essentially the same competitive strategy in every country as be the first in a market and establish the brand as rapidly as possible by advertising very heavily. However, the strategy has helped McDonald’s develop a strong market share in the fast-food market around the world. Moreover, according to Kotler (et al., 2001, p. 513) store must have a planned atmosphere that suits the target market and moves customers to buy. In addition, McDonald’s determine the locations for reaching a widely spread population. Hence, McDonald’s are turning their stores into theatres that transport customers into unusual, exciting shopping environments that designed to meet the taste of target markets. For instance, McDonald’s Blacktown is one of McDonald’s Australia’s newest restaurants, it has create a locate playgrounds for children to enjoy. Conclusion In conclusion, McDonald’s improve the frequency of their deliveries, form relevant partnerships and implement alternate distribution strategies to effectively capture market and build international brand name based on hygienic, healthy, appetizing fast food consistently worldwide. Adopting market study and focusing on location of franchise, MacDonald’s ensures market niche for food product distribution is a definite success story. References ââ€" ª Kotler, P., Brown, K., Adam, S., & Armstrong, G., 2001, Marketing, 5th Edition, Pearson Education Australia, Frenchs Forest, NSW ââ€" ª http://www.mcdonalds.com

WZT1 TASK1 MATRIX - 1016 Words

Authors Resource/ Database Year of Publication Research Type Population Sample Size Outcome Variables Measured Pertinent Data from Results Author’s Suggested Conclusions Comments Allegretti, A. L., Malkiewicz, A., Brienza, D. Advances in Skin Wound Care 2012 Qualitative Experimental Design 5 surgical patients. six Month study Pressure ulcer classification. Scrum pressure Buttock Temperature. Demographic characteristics 48 hrs. postop no pressure sores were found. More investigative studies are needed to test the variation of tissue tolerance during prolonged surgery I chose this article based on its relevance to my topic and the highlights on new measures that use technology to measure the temperature and pressure†¦show more content†¦Association of periOperative Registered Nurses 2006 Quantitative; retrospective descriptive study 150 cardiac surgical patients. six month study Three groups of fifty patients each used A -Standard foam mattress. B-Fluid pressure reducing mattress C-Fluid pressure reducing mattress and nursing intervention Group A=18% Group B=12% Group C=4% developed pressure ulcer Author suggest that preventing pressure sores is a team effort between preoperative, interpretive, and postoperative nurses. I chose this article to compare the differences pressure sore incidences in operation tables used during surgery. Shahin, E., Dassen, T., Halfens, R. International Journal of Nursing Studies 2009 Quantitative, Longitudinal Study 121 ICU patients six month study Patients were assessed at admission and discharge of ICU and assessed using Braden Score and APACHE II score. During the ICU stay 6 pressure sores developed and 5 Pressure sores healed. there was a correlation between APACHE II score and new pressure sores. pressure sores can be healed in ICU patients I chose this article to gain understanding between pressure sores and critically ill patients. Tschannen D1, Bates O, Talsma A, Guo Y. American Journal of Critical Care 2012 Quantitative; Cohort Study 3,225

Charles Darwin to Dr Jekyll and Mr. Hyde - 1565 Words

How does Stevenson present duality in Dr. Jekyll and Mr. Hyde? Stevenson presents duality in Dr. Jekyll and Mr. Hyde in various ways. One of these variations of the duality is among the minor characters, for example Utterson and Enfield. Their similarity is that they are both respectable Victorian gentlemen, that both like to discuss stories but they feel it is gossiping about their friend and say ‘let us make a bargain to never refer to this again’, this shows that they feel that they have over stepped the mark and have stumbled upon something that is better left alone, this is also the first mention of a mystery giving us a clue in to the genre. ‘Dink gin †¦ he was alone’ this quote shows us that Utterson was not as social as Enfield†¦show more content†¦Jekyll). But the novel was also partly based on a play Deacon Brodia (1880) which is about a ‘publicly respectable gentleman but privately a thief and rakehell.’ The novel had been considered by some people, mainly the higher ranked and imp ortant persons of the 19th centaury, as a criticism of ‘Victorian double morality’ meaning they felt it was presenting a false image of what went on in London. They may have also have felt that it was encouraging other people to do things considered wrong-like. This shows duality between the novel and the behaviour in London during the 19th centaury. The novel also creates a lot of tension as you progress through the text. It rises every time something is discovered in the mystery of Hyde which strengthens it’s the detective/mystery genre. At the beginning all is calm but as Hyde comes to life, the tension rises. ‘A really damnable man’ this shows us how much Hyde is hated, but this also shows us where the tension begins to rise. The tension is near enough sky high when the quotes ‘something wrong with his appearance’ and ‘He must be deformed’ are used to make the audience worry and wonder what will prevail from the mystery of Hyde. The weather is a ladder for the tension, described as ‘a wild, cold, seasonable night of March †¦ pale moon’ this was used when Utterson searched for Hyde, showing us a mysterious side of London. Although it doesn’t show much duality, it does play a part in making the novel’s mysteryShow MoreRelatedDarwin in Dr.Jekyll and Mr.Hyde1835 Words   |  8 PagesIn Robert Louis Stevensons The Strange Case of Dr. Jekyll and Mr. Hyde, as well as in Charles Darwins On the Origin of Species of Natural Selection, mans dual nature is illustrated in terms of evolution and morality. In this essay I will argue that Stevensons description of both the interior and exterior struggles of Dr. Jekyll and Mr. Hyde echo Darwins theories of evolution and natural selection. 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Robert Louis Stevenson - the author of the novella â€Å"The Strange Case of Dr Jekyll and Mr Hyde†- was born in Edinburgh in 1850 and died at the young age of forty-four. He wrote the book in 1886. As a child he was very closeRead MoreEssay on The Strange Case of Dr Jekyll and Mr Hyde2405 Words   |  10 PagesThe Strange Case of Dr Jekyll and Mr Hyde The strange case of Dr Jekyll and Mr Hyde was first published in1886, which was in the Victorian era. Dr Jekyll was a scientist who went too far in his experiments. He found a formula for a potion, which when drunk could separate his dual persona into good and pure evil. The formula not only affected him mentally but physically also

Factors That Go Into Making A Healthy And Thriving...

There are many key factors that go into making a healthy and thriving ministry. One can picture ministry as a car engine were all the parts and gears are moving together to reach its destination. If one of the parts or gears fails, the car is going to have a hard time getting to where it needs to be. One of the most important key factors to making a healthy ministry would to insure proper communication between all staff members in your ministry. If any communication links are broken, it can have a devastating impact on the relationships between staff members, making it hard to work and grow as a team. Ethical Dilemma While the senior pastor was on vacation for a week, it was up to the ministry team to run the Sunday morning service. This would be the first time the senior pastor has been gone for this long and having the ministry run solo on all areas in ministry for this week. All was going perfectly that is until the actual service on Sunday. A member of our ministry leader team had said somethings to members of the church at really upset some of them. We decided for the best interest of the service, that we finished the service and dealt with the situation once the senior pastor returned from his vacation. As one of the witnesses to the instant I decided to write a email to the senior pastor that I would like to sit down and talk to him about what took place when he was gone. I told him about everything that ran smoothly, but also about the individual what caused someShow MoreRelatedThe Political Process Has Consumed My Time At Columbia Essay1927 Words   |  8 Pagesphenomen on known as Group Think, which leads groups to overlook alternative courses of action. One of the main contributing factors is that when one has a homogenous group of backgrounds or ideas, it becomes less likely that people will speak up about their opinions if it is contrary to the prevailing viewpoint. 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Humans Free Essays

Humans like to be treated equally and fairly. Whats different about animals? Just like humans animals should be able to live their life not having to worry about being slaughtered every second of the day. The first argument for why people should not eat animals is for the reason that animals can feel pain, sorrow, happiness, and grief just like humans can. We will write a custom essay sample on Humans or any similar topic only for you Order Now Yet we treat them differently because they don’t have the capability of communicating. Humans are the most dominant and sophisticated creatures on earth and target animals because they are incapable of demanding their freedom and happiness. Dirk verbeuren once said â€Å"Every living creature has the right to live ethically† This statement is indisputable however only 31 percent of the worlds population truly believes that. Many people assume that animals have no feelings and emotions due to the fact that they cant speak in a language humans can understand. In 1995 masson j. Mccarthy wrote â€Å"When elephants weep: The emotional lives of animals†. This book talks about the emotions elephants feel and the way humans treat them. This book makes our population truly think about how we treat animals as a whole. The average american meat-eater is responsible for the abuse and death of 90 animals per year. Becoming a vegetarian will save the lives of many innocent animals. The second reason on why people should not eat animals is because of the effect it has on the environment. Livestock alone counts for more tham 14% of greenhouse gas emissions. A vegan of vegetarian diet could cut those emissions by 70%. Of all the agriculture land in the united states, 87% is used to raise animals for food. It takes 2,500 gallons of water to produce a pound of meat, but only 25 gallons to produce a pound of wheat. Carbon dioxide, methane, and nitrous oxide together cause the vast majority of global warming. Producing a little more than 2 pounds of beef causes more greenhouse gas emissions than driving a small car for three hours. The environmental protection agency reports that approximately 80 percent of ammonia emissions in the U.S. Comes from animal waste. Consuming and producing meat predominately affects the quality and quantity of the earths water. Eating animals will eventually destroy the environment and hurt the population in a tremendous way. The last reason for not eating meat is for the benefit of peoples health. A vegetarian diet decreases the chance of cancer and diabetes in both men and women. According to an article in the journal of the national cancer institute, women who eat meat daily are more likely to develop breast cancer. Vegetarians have also shown to have lower blood pressure, better digestion, and more energy than humans with a meat based diet. Not eating meat will also reduce your risk of a food-born illness. The cdc reports that food-born illnesses account for over 325,000 hospitalizations and 5,000 deaths in the united states. Finally, eating less or even no meat will reduce the risks of heart attacks and other heart related conditions. Not eating meat will improve the quality of life and further prevent sickness. There is no way to ethically eat animals. Every day there are millions of animals being tortured and killed just so the humans population can enjoy them. The environment, our health, and our morals are all reasons to become a vegetarian. Peta once said â€Å"The only time factory animals get to feel the warmth of the sun on their backs or breath in fresh air is when they are loaded onto trucks bound for slaughter.† These animals will never get to raise families or roll around in the grass and feel the sun beaming on their face. They are crammed in tiny cages until the day they are killed to be feed to someone to enjoy. The lives of animals are just as important as humans lives and becoming a vegetarian will help many innocent animals. If you don’t like to feel pain and sorrow, why would they? How to cite Humans, Papers

Role of Happiness and Teaching Performances MyAssignmenthelp.com

Question: Discuss about the Role of Happiness and Teaching Performances. Answer: Introduction: As experts say, the happiness of teachers at school matter a lot as it creates a rippling impact leading to creation of a positive aura within communities. It is often seen that the teachers find themselves under tremendous pressure because of the attention they have to pay to the upcoming tests, thus lending most of their time fighting and trying to bridge the gap between discipline and the conflicts that arise. This leads to a constraint towards formation of a class which is happy and content. Thus it is very clear that the happiness of teachers and their personal and professional well being is a must for the development of the educational centres successfully. It is a well known fact that a students brain is connected to the learning he attains at a school. Therefore it is expected that the teachers take all the pains to identify the facts about the same. There are various variables that affect the happiness of teachers at schools such as the people, students, parents, process and the place. Thus with regards people, the relationship within the school with various others is an important factor which does have an impact on the happiness of teachers at schools. They being respected for their diverse cultures and ensuring working together irrespective of the nationality of a teacher is equally important in todays world of globalisation. Second is the process adopted by the school of a teacher is equally important a viable that determines happiness. Processes which justifies the work load of the teachers, encouraging them to adopt newer methods of teaching along with being accomplished and acknowledged for their work and lastly dealing with their stress and mental health issues all have a major implication of happiness at schools (Hamilton, 2015). Discipline also has a great being on the happiness of teachers as if the word discipline is construed in a negative sense then the teachers will never be happy implementing the same on the students. Democracy is what should be ultimately practiced in any school by any teacher as being democratic will always enable a teacher to be happy from within. Thus these variables do have an ever lasting impact on the happiness of teachers at schools which is evident from the results that the students show as a part of their curriculum results (Schiller, Hinton, 2015). If the teachers are happy, then they feel encouraged to take initiatives to improvise their performance at schools thus enabling to develop happier students. A happy teacher will always try to mentally connect with the students, increase positive interactions and thus be preferred by all. The consequences of being happy at schools is that the students look forward to attend their school and if the teachers have a happy attitude, then they all the more show more interest in that particular subject. The results are shown in the form of higher grades the students get along with the positive attitude they develop towards their lives. However the same is not possible only by getting a happy environment at homes, but the environment of the school and that which the teacher creates in the classroom also has a great impact on being happy at schools. This was from the view point of a student i.e. the result of being happy at schools. From a teachers point, if a teacher is happy at school then she would not miss her classes and always take an initiative to teach something new and also ensure to convert her teaching styles and techniques into interesting ones which would help the students to grasp the topic with ease (Lightfoot, 2016). Further to this a teacher , if is found to be happy with his job at a particular school then he or she will always be more professional and committed towards his or her job and not switch schools easily. For a teacher, even though pay is important but at the same time the environment of the school is equally important for making him ir her happy or content, thus the consequence is that the school also feels less pressure from teachers for increasing pay (Yadav, 2012). Teachers can be made happy at schools by developing a background that would give confidence to the teachers at a school to always keep smiling and have a positive attitude towards their profession at all times. A study was published in the issue of the month of October of American Educational Research Journal which showed four ways how a teacher can be kept happy by schools. They are an administration which concentrates upon development of a teachers profession, providing them with a safe work environment, expecting higher grades from students and a feeling of partnership and teamwork within teachers (Eckhardt, 2016). Thus it can be rightly said that if a teacher is provided with a positive environment wherein their career and professional development happens in a positive manner, the said stance is said to be one of the major ways to keep a teacher happy by schools. Along with the same, the quality of such a development being distributed amongst the teachers also matters a lot. Further if the students perform well, this also makes the teachers happy at schools as they are get praises from other teachers, students as well as parents. This encourages them to behave like this and improvise their teaching skills day in and day out (Gurney, 2015). Also if the school provides an environment wherein there is a positive cohesion between the students and teachers then such a combination promotes safety and security and higher expectations from both the parties. Lastly this attitude enables opposing of the concentration on single teacher (Westin, 2012). Thus on a concluding note, it can be rightly said that happiness of teachers at school has a three fold impact, one on the teachers career and personal development, second on the students future and thirdly on the school also as happy teachers give birth to good well behaved students which in turn leads to better reputation of school. Happiness of teachers cannot be ignored as they are integral part of a student as well as a schools success. If they are not happy, then they will never be able to produce expected results and the kind of students people expect. Thus their happiness should not be ignored and given utmost priority. References: Eckhardt,S., (2016), Four Things Schools Can Do to Keep Teachers Happy, Available at https://www.takepart.com/article/2016/11/06/how-improve-teacher-turnover-rates (Accessed 02nd May 2017) Gurney,J., (2015), Happiness in schools starts with the head teacher, Available at https://www.telegraph.co.uk/education/educationnews/12011709/Happiness-in-schools-starts-with-the-head-teacher.html (Accessed 02nd May 2017) Hamilton,L.S., (2015), Teacher Matter : Understanding Teachers Impact on Student Achievement, Available at https://www.rand.org/education/projects/measuring-teacher-effectiveness/teachers-matter.html (Accessed 02nd May 2017) Lightfoot,L., (2016), Tips on reducing teacher stress from the happiest school on earth, Available at https://www.theguardian.com/education/2016/mar/22/teaching-crisis-school-what-keep-them (Accessed 02nd May 2017) Schiller,L., Hinton, C., (2015), Its true : happier students get higher grades, Available at https://theconversation.com/its-true-happier-students-get-higher-grades-41488 (Accessed 02nd May 2017) Westin,D., (2012), 10 ways to keep your teachers happy, Available at https://www.informededucation.com/10-ways-to-keep-your-teachers-happy/ (Accessed 02nd May 2017) Yadav,B., (2012), Role of Happiness and Teaching Performances (Effectiveness) Among School Teachers, Indian Journal of Applies Research, vol.2, no. 3, pp. 164-166

Jesus Castro Essays - Rhetorical Techniques, Style, Fiction

Jesus Castro Eng 1102J Dr. Prinsky 5 May 2000 "Day-Long Day" Title: "Day-Long Day" Abstract: This paper is a critical analysis of Tino Villanueva's poem, "Day-Long Day". It examines the work with regard to its diction, syntax, denotation and connotation, imagery, metaphor and simile, tone, rhyme and meter, allusion, and theme. (8.5 pages; 5 May 2000). Day-Long Day" I Introduction Tino Villanueva's "Day-Long Day" is a remarkable work, for it captures in 34 short lines the anger, frustration, and cruelty of the life of Mexican migrant workers in Texas. The searing heat, the backbreaking and painful work of picking cotton?all of it is here in vivid detail. II Diction "Diction" refers to the choice of words an author uses that distinguishes his "voice" from everyone else's. That is, if you pick up a book by Charles Dickens, you don't have to read very far before you know without looking who the author is?he has a unique style. Much of that style depends on diction, which are the words a writer chooses to use and the way he constructs sentences. In Villanueva's case, he uses many Spanish phrases, so that we know he is a Spanish-speaker. He also uses sophisticated language and striking constructions, so that we know he is educated, even though he is a field hand: "Daydreams border on sun-fed hallucinations, eyes and hands automatically discriminate Whiteness of cotton from field of vision." His choice of the word "discriminate" rather than "choose", as well as the phrase "field of vision", indicate a high degree of intelligence. Whether this is the intelligence of the poet or the field hand is immaterial at this point, for Villanueva has described the scene so vividly that we believe he is one with the other workers. The impact of the poem is not lessened if we find that he is not. III Syntax "Syntax" is the way in which words are arranged to form sentences. Construction is another good indication of intelligence, for it can be used to enhance the meaning of words. In the lines above, Villanueva might have said "...hands and eyes automatically find the cotton in the glare of the sun." Instead, he says "...hand and eyes automatically discriminate whiteness of cotton from field of vision." The words "discriminate" and "field of vision" are very sophisticated and again, indicate a high degree of intelligence at work here. But they are also loaded with other meanings: "discriminate" not only means to choose, it also carries an ugly meaning, as in "discriminate against". Likewise "field of vision" reinforces the image of the workers in the field under the blazing sun. III Denotation and Connotation "Denotation" means the direct and explicit meaning of a word; "connotation" is an indirect reference, additional qualities suggested by a term in addition to the primary meaning (i.e., "politician" has different connotations from "statesman".) In "Day-Long Day", Villanueva uses very little denotation, nor do his words carry different connotations. He works mainly in metaphors, simile, imagery and symbols. IV Imagery Imagery is present when a poet appeals to our five senses. Imagery also includes such things as the sensations of heat and pressure. In this work, the most powerful image, the dominant one, is the heat. It is mentioned over and over again, either directly or indirectly, as: "sun-fed hallucinations", "Un Hijo del Sol," "sweat day-long dripping", "sun blocks out the sky, suffocates the only breeze", "summer-long rows of cotton", "sweat-patched jeans", "the blast of degrees", "sweltering toward Saturday", "the day-long day is sunstruck." The entire poem is both a hymn to the sun and a curse at it. V Metaphor and Simile More definitions: a metaphor is a figure of speech which compares two incompatible things without the use of a connective term; a simile compares things of different classes through the use of a connector such as "as", "like" "seems" or others. "My love is like the red, red rose" is a simile; "the curtain of night" is a metaphor. I will admit that similes and metaphors are tricky little devils to catch. In this work, the one that stands out most clearly for me is "third-generation timetable." This is a linking of two entirely incompatible terms. "Third-generation" refers to a family, while a "timetable" is a schedule, most often used in connection with finding out the times of trains. Here, I believe he is saying that the